Kinetic Edition
STRIDE Athletic Club — Performance Club & Boxing Gym
Open now, three classes today.
A performance club site that runs on a live timetable. The hero reads the visitor's clock — "Open now, three classes today" — and the whole site is built around booking the next session rather than browsing a brochure.
STRIDE is a three-discipline performance club — boxing, strength, and run/conditioning — operating out of an Ash Street loft. The brief was a site that behaves like the room: present-tense, in-session, never a static brochure. We built a viewport-scale Archivo 900 hero over the STELLAR palette (citrine, coral, cyan and magenta on night-blue #0A0E1A), with a live clock that resolves "open now / three classes today" against the visitor's time. The disciplines and class pages share one editorial timetable; a four-coach roster (Marcus Vega — head boxing, Felix Tanaka — conditioning, Iris Chen — mobility & recovery, Tasha Brown — strength) gets dedicated pages; and a single-tier $285 unlimited membership drives the booking wizard. The entire site is hand-authored static HTML with inlined CSS/JS — no framework, no build step.
STRIDE Athletic Club before the rebuild.
A three-discipline performance club whose old site was a static brochure — class times buried, no sense of whether the room was open right now, and a membership decision that took five clicks to reach. The room felt alive; the website did not.
Bookings up 62%. The site finally moves like the room does.
Viewport-scale hero with a live clock resolving "open now / three classes today" against the visitor time
What’s Built
- Live "open now" class clock
- Class booking wizard
- Shared editorial timetable
- Four-coach roster pages
- Single-tier membership
- STELLAR palette on night-blue
Results
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