Depth Edition
Belle Ame — Niche Perfumery House
The art of invisible presence.
A luxury perfumery site on warm cream canvas. The split hero positions a product bottle against a purple accent block, with Playfair Display headlines and cursor-following ambient orb.
Belle Ame is a niche perfumery house with ateliers in Paris, Tokyo, and Nairobi. VELVET Edition's warm cream palette creates the airy, sunlit feeling of walking into a maison. The hero splits 50/50 with editorial copy left and a product bottle floating over a solid purple accent block right. The fragrance cards use scroll-triggered reveals. The reserve consultation form collects email with a 3-second confirmation. FAQ accordions answer common questions about bespoke compositions.
Belle Âme before the rebuild.
A niche perfume house — founded 2019 by Nadia Belkacem, fourteen months from brief to bottle — whose digital presence read like an e-commerce checkout rather than a maison. The craft was couture; the site was a cart.
Reserve requests up 180%. The site finally reads like the maison, not a checkout.
Split cream hero with a signature bottle floating over a solid violet accent block, cursor-following ambient orb
What’s Built
- Cream split hero
- Purple accent block
- Cursor-following orb
- FAQ accordion
- Consultation form
- Testimonial carousel
Results
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