Depth Edition
Maison Welkin — Bespoke Couture House
The art of the commission.
A bespoke couture house site with full-bleed editorial photography and a cream gradient overlay. The glassmorphism booking card signals availability.
Maison Welkin creates bespoke garments from their London atelier. The hero fills the viewport with a fashion photograph, overlaid with a left-to-right cream gradient that keeps the Playfair Display headline readable. A glassmorphism "Currently booking AW26" card floats bottom-right with a pulsing dot. Collection cards use scroll-triggered reveals. The commission form includes email validation and a 3-second success state.
Maison Welkin before the rebuild.
A bespoke couture house whose entire value is the commission — one garment, four to six months, irreplicable — but whose presence read like a lookbook. The site asked to be browsed when the house should be approached; the made-to-measure model was invisible, so the maison felt like a label, not an atelier.
The maison reads as an atelier you commission, not a label you browse.
Cream-canvas editorial hero with a single gold seam hairline and AW26 commission cue ("three slots remaining")
What’s Built
- Full-bleed photo hero
- Cream gradient overlay
- Glassmorphism booking card
- FAQ accordion
- Commission form
- Testimonial carousel
Results
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